Navigating the Chinese Market: Choosing the Right Dialect for Your Game Localization

Expanding into a new market is one of the fastest ways to increase your game’s revenue. And of all the ones out there, the Chinese market is undoubtedly attractive. That said, localizing a game to such a foreign market is no easy feat. The language alone is challenging enough; after all, you can choose from many different dialects of Chinese. Well, no worries; we are here to provide you with all the necessary information to get your world into Chinese gamers’ hands.

The Chinese Writing System: Simplified vs Traditional Chinese

Entering the Chinese market is fraught with difficulties. To make matters worse, you must pick the right Chinese writing system and dialect. It may be challenging to know what to choose if you are not from China. Simplified? Traditional? Mandarin? Cantonese? Taiwanese? The list can go on and on.
The Chinese language is a massive language with a rich heritage that keeps evolving with each passing year. Inevitably, it can feel cryptic both to natives and new learners. The diverse pool of dialects (Cantonese, Shanghainese, Taiwanese, etc.) and the different writing systems contribute to this perceived difficulty.
Well, no worries, in this article, we will delve into this language’s astounding depth with a focus on the two famous writing systems: Traditional Chinese and Simplified Chinese.

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