Summary: FIGS game localization (French, Italian, German, and Spanish) opens access to a combined addressable reach approaching half a billion gamers and $15+ billion in …
The pattern is familiar to anyone who has watched a company go global. Translation budgets get approved. UI is meticulously adapted. The localization team works …
For most of the last decade, the story of the global mobile game market was a story of acquisition. Downloads were cheap, attention was abundant, …
CJK represents the single largest revenue opportunity in game localization. Yet most developers treat it as an afterthought. China, Japan, and South Korea collectively generated an …
In October 2025, Apple’s Chinese website made the news for the wrong reason. On the AirPods 4 product page, in the headline copy describing Active …
Before you can translate your site into any language you must start by internationalizing it carefully. In this article, we cover the 10 technical decisions you must …
Mobile gaming has been, for quite some time now, the largest segment in the industry. In hindsight, that’s not surprising. Smartphones are effectively a necessity …
English has long been the assumed default language of game development, so deeply embedded that most localization guides treat it as the source language, not a target. The …
Even the most extraordinary games can fail to reach their full potential without localization. Language, after all, is a fundamental component of accessibility. Today’s gamers …
